Every new car launch means another competitor for the brands – and the industry seems to pump out new vehicles every day. Companies are trying all kinds of ways to attract customers in this competitive market. And the latest? Well, that would be acting.

Mark Zuckerberg’s metaverse dream is giving investors nightmares. Its $10 billion annual bet on the “Internet incarnate” preceded a plunge in the Meta’s value, its first-ever quarterly revenue decline and gloomy growth forecasts. Horizon Worlds, his initial foray into space, only heightened fears. The social platform is regularly derided for slow adoption, persistent bugs and hideous avatars. Despite mounting criticism, Zuckerberg remains optimistic about Facebook becoming a “metaverse company.” But for Herman Narula, CEO of British unicorn Improbable, Meta’s vision overlooks a fundamental problem.